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Priyadarshan's Tamil film Kanchivaram won the Best Feature film and best actor (Prakash Raj) awards at the 55th National Film Awards 2009.
Said Mr. Shailendra Singh, Joint Managing Director, Percept Limited, "One night over dinner in Pune, during the shooting of Dhol, Priyan narrated the story of Kanchivaram briefly. He told me it was about a father-daughter relationship. In the south, women wear kanjeevaram saree on two occasions - marriage and death. In the film, Prakash's character who has spun thousands of kanjeevarams in his life can't afford to buy his daughter even one during both times. I immediately decided to produce the film."
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Percept announced the ‘India for Peace’ Concert, a Percept initiative supported by The Indian Television Academy (ITA) and STAR Plus, in memory of the terrorist attacks of 26/11 last year. Pledging for harmony, this will be a LIVE concert at the Andheri Sports Complex, Mumbai on Sunday, November 1, 2009.
Said Mr. Shailendra Singh, Joint Managing Director, Percept Limited, “Global peace and harmony is the need of the hour. Internationally, countries support initiative such as ‘LIVE Earth’ and ‘LIVE 8’ and use the platform of entertainment to send this message to the entire world. ‘India for Peace’ will be India’s first large global initiative to spread the message of global peace through the means of Entertainment.”
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Percept Picture Company and Bulldog Media & Entertainment have launched the American Action Sport Reality Television show franchise ‘The Contender’ in India. Percept and Bulldog have roped in Olympic bronze medalist and second ranked boxer in the world ‘Vijender Singh’ as the host of ‘The Contender’, the first ever reality show in action sports. Bulldog will bring this successful and popular television series produced and owned by Mark Burnett Productions to be adapted in the Indian format. Percept Picture Company will co-produce the show.
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The Big Laugh Festival, organised by PDM, saw Papa CJ, Sugar Sammy and Aron Kader vying for their share of Mumbai mirth. Going by biographies on their respective websites, they've all got a good shot at tickling our reportedly hard-to-find funny bones. More than the humour, what makes stand-up comedyexciting at least in the hands of a perceptive comic is the point of view being aired. Comics are sardonic observers with the luxury (or guts) to sit on the fence and take notes while the rest of us go about our business. The show witnessed a great audience turnout across the 3 metros of Delhi, Mumbai and Bangalore, and had the audiences asking for more!
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Maruti Suzuki has roped in film actor R Madhavan as brand ambassador for a period of one year.
HPPL, a 50:50 joint venture between Percept and Japan-based Hakuhodo, is the creative agency for Wagon R. The new campaign will have the tag line 'smart ideas lead the world'.
"A 360 degree campaign will break mid next week. This will include TVC, radio, print, OOH and digital media. Also, we will be doing a lot of on-ground activities," said Amitabh Lahiri, COO, HPPL.
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The Directorate of Adult Education, a subordinate office of the Department of Elementary Education and Literacy, under the Ministry of Human Resource Development (HRD), has roped in Percept/H, Delhi as its creative agency for the adult education programme for a period of two years.
Amitava Mitra, Director, Percept/H, informs that with a new slogan – ‘Literate India’ - the mission will be launched this month in 365 districts. It would be run in active participation with the state governments unlike in the past when it was run directly by the Centre through different implementation agencies at the district level.
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Percept Picture Company, Bhandarkar Entertainment & Sanjay Ghodawat Group's much awaited film ‘Jail’ will hit the theatres on 6 November. The film stars Neil Nitin Mukesh in the lead along with Mugdha Godse.The film also stars Manoj Bajpai, Arya Babbar and Ashish Sharma in pivotal roles. Directed by Madhur Bhandarkar, the film has music by Sharib-Toshi and Shamir Tandon.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs
from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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