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 Multi-genre music festival Bacardi NH7 Weekender 2011 in Pune
‘Bacardi NH7 Weekender’ is back in its second year featuring 150 artistes and 75 pre-parties, and will commence from 18 – 20 November in Pune. The three day music festival will feature best music from India and across the world. The fest will include international headlining acts by UK Grammy award-winning dance-floor blazers ‘Basement Jaxx – DJ Set’ and Grammy award-winning English singer-songwriter, producer, composer ‘Imogen Heap’. It also has a myriad of performance by national artistes like Raghu Dixit, Indian Ocean, Punditz, Scribe, Bhayanak Maut, Pentagram, Dualist Inquiry, Medusa and many more. Bacardi NH7 Weekender is presented by Bacardi and Only Much Louder and is co-promoted by Stephen Budd and Martin Elbourne. Bacardi NH7 Weekender’s past and present artistes, musicians, promoters, managers, supporters gave a preview of Bacardi NH7 Weekender 2011 with a special gig at iconic old Bombay venue Razz. The fest will soon have an online release of Bacardi NH7 Weekender 2010 documentary.
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Mega Mumbai Film Festival to host 40 global buyers
 The 13th edition of the Mumbai Film Festival is organizing from October 13 to 20 will be the country’s first to host roughly 40 international movie buyers. The event, which will screen over 200 films from 50 countries, will help Indian production houses, regional and independent film makers to reach out to foreign markets such as Germany, France, Indonesia, Japan, Korea, Thailand, South Africa and Hong Kong. For this, the Mumbai Academy of Moving Image (MAMI) will set up Mumbai Film Mart, which will arrange meetings and facilitate trade between Indian distributors, producers, film makers and top sales agents. Overseas buyers can either buy a film or decide to represent the film maker/production house in the overseas market for a particular film or a slate of films. Some of the big sales agents and buyers attending the event are Wild Bunch (France), IM Global (US), Nikkatsu (Japan), The Match Factory (Germany), Happinet Corporation (Japan), Rapid Eye(Germany), Wide Management (France), 1 Production Film (Taiwan), Showbox (Korea), Pioniwa (Japan), Creative Screen Associates (UK) and Danish Film Institute (Denmark). This event will see participation also from the directors from the film festivals at Busan, Hong Kong, Copenhagen and La Rochelle. Apart from international players, Indian Film Exporters Association, Indian Film Producers Guild, Film Federation of India, Confederation of Indian Industries, South India Film Chamber of Commerce and Akhil Bharatiya Marathi Chitrapat Mandal will be setting booths to promote various films with these buyers. The film fraternity also feels it is time to develop a foreign market for Indian cinema. In the recent past, Indian films have done well in non-traditional markets like Taiwan, Korea, Germany, France, Egypt, Syria, Lebanon, Jordan, Poland, Malaysia, Taiwan, China and Belgium.
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 Mint launches Luxury and Lifestyle quarterly Mint Indulge
HT Media’s business daily launched its Luxury and Lifestyle quarterly publication Mint Indulge. A complimentary read for Mint’s readers across India, Mint Indulge focuses on the passions & indulgences of India's top business leaders and serve as their best buying guide for the season. Apart from the best in class content, the inaugural issue will have an international look and feel making it a rich and visually appealing read. Exquisite gadgets and mobile devices take the center stage in the inaugural issue along with other indulgences like International clothing, watches and other accessories. The readers can also look forward to suave luggage choices, premium food and beverages and golf equipment. “Mint Indulge showcases the most aspirational international brands which look at India as a promising market to drive the next growth wave for them. The category has gained traction in the last few years and Mint proves to be the best vehicle for these brands to reach their target audience”, adds Hemant Somani, COO, Mint.
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 Dhoni to bat for Gulf Oil
India cricket team captain Mahendra Singh Dhoni will be the new face of Gulf Oil, a Hinduja Group Company, which manufactures lube brands. The company signed Dhoni, who has just won the ‘Spirit of Cricket award' of the International Cricket Council (ICC) as its brand ambassador. MSD is set to represent the Gulf brand in India as well as in some of the global markets, a release from the company said. Already the two are linked with Gulf Oil being an official team partner of the MSD-led Chennai Super Kings. On the association of Gulf with MSD, Ravi Chawla, President – Lubricants, GOCL said, “We are excited to have him as the face of the brand, as he is a youth icon-confident, result oriented and in tune with times” GOCL produces a wide range of lubricants for the automotive sector and is present in 80 countries.
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Twitter to allow brands to advertise in user's timeline
Micro-blogging site Twitter will now allow brands to advertise in a user’s timeline, regardless of whether they follow the advertiser or not. In July 2011, Twitter launched promoted tweets, its own form of advertising, in users’ timelines. Twitter users saw sponsored messages in their timelines, but only from brands and organisations that they already follow. Before that, promoted tweets had appeared only in search results and on the top of the Twitter trends lists. But according to the new system, Twitter users can be served adverts from a company in their personal timelines, regardless of whether they follow the brand, the Telegraph reports. Twitter users would be allowed to remove the advert, or ‘timely tweet’, from their timelines with one click. According to the paper, Disney, Pepsi and Xbox, are some of the brand partners it is working with while rolling out this next stage of its advertising program.
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 ASCI to hasten redressal of intra-industry complaints
From September 1, the Advertising Standards Council of India (ASCI) will fast track redressal of intra-industry complaints. In case of disputes among member-companies, the complainant can expect a resolution within seven working days. It now takes four-six weeks to come out with a decision. However, ASCI member-companies such as HUL, Pepsi Foods, Reckitt Benckise and others can now consider this route as an alternative to lengthy and expensive legal battles. The process would be simple. Both the parties involved in the dispute must present their respective cases before the Fast Track Complaints Council (FTCC). It will comprise of 14 members from the existing 21 of the Consumer Complaints Council. On the completion of the hearing, if the complaint is upheld, the advertiser will have to withdraw the advertisement in question within two working days from notification of the FTCC’s decision. The decision of the council will not be legally binding. But since companies, while seeking membership of the organization agrees to follow its code, they would be compelled to honor the council's opinion. The procedure will be reviewed by the ASCI board after four to six months from its commencement. Based on the results and experience, the secretary general and FTCC will make recommendations to the board to make appropriate amendments, if any.
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Ad Asia 2011 to draw the biggest, brightest to Delhi
Heavyweight speakers, Bollywood style razzmatazz, and a gimmicky gala evening where everyone will have to turn out in their national costumes will mark Ad Asia 2011 to be held in Delhi in end-October. Celebrity leadership coach Ram Charan and global strategist Pankaj Ghemawat, the top leadership teams from firms such as Pepsi, Coco-Cola, Unilever and Kraft Foods, as well as big names from the advertising world, including Michael Roth, CEO, Interpublic, are expected to speak at the big billings ad industry event that returns to India after eight years. Over three days, marketers and creative heads will chew over the theme ‘Uncertainty is the new certainty,' discussing the need for the reinvention of brands and businesses, take a peek at what the New Age Consumer is like and brainstorm over how the Asian Tiger can lead the next creative renaissance. The organizers also unveiled two contests over Twitter and Facebook today. The best 10-slide presentation on ‘uncertainty' on Facebook and the best 40-word tweet on the theme would get free registrations to the event.
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With Messi and Djokovic big advertisers turn to non-cricket sports like soccer and tennis
In the past three years, TV viewership for sports like soccer, wrestling, tennis, car and bike racing has been growing at high double digits, according to data from television rating agency TAM. This has encouraged advertisers to spend on these sports like never before. Media planners say big advertisers are spending an estimated 8-10% of their budgets on non-cricket sports, a massive improvement from just 3-4 years ago when all the focus was on cricket. Ad spots on a tennis Grand Slam like Wimbledon are sold at an estimated Rs 1.25-1.50 lakh per ten seconds, while English Premier League soccer matches command up to Rs 1 lakh and F1 races get Rs 75,000-1.25 lakh per ten seconds. Already, several corporates like Airtel, Venky's, Mahindra & Mahindra and United Spirits are investing in sports like F1, soccer and Moto Grand Prix. The Kolkata football match that featured Messi on September 2 attracted as many eyeballs as a new serial does on its debut on a general entertainment channel. It garnered viewership rating, or TRP of 1.2 for males above the age of 15 in the top five metros as per TAM data. Media planners say it was impressive for a friendly match. Broadcasters of non-cricket sports bet on subscription revenues to ensure returns. For instance, half a million Tata Sky households subscribed to Ten Action Plus-which shows about 500 matches of European soccer clubs a year-within a few days after the channel was made available on the DTH platform.
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Mumbai Fighters to Dhishoom and fight for India at the World Series Boxing (WSB)
 Transstadia Boxing India Pvt Ltd, the parent company of the Indian Franchisee for World Series of Boxing (WSB) has officially launched its team name as ‘Mumbai Fighters’ for the WSB. TransStadia had shortlisted 19 probable boxers recently, out of which 14 would represent the country in upcoming AIBA-World Series of Boxing (WSB) starting in November, 2011. The company has officially launched the team name ‘Mumbai Fighters’ and its logo at the 2nd edition of India International Sports Summit 2011 (IISS). Mr. Udit Sheth, Managing Director, TransStadia, says, “The team name is quite apt and appealing for the Indian fans of boxing. In India, most of the boxers struggle their way through financial and social limitations. They become boxers fighting out the struggle with the punches of inner strength in pursuance of their dreams. Our team is made of such dreamers who can turn into doers. They are heroes, inspiration and symbol of courage for their fans. That’s where we derive our team’s name from – Mumbai Fighters.” With the tagline " Dhishoom " synonymous with the sound of punches, this new sports property is expected to infuse fresh like into sports like boxing which is one of India's leading medal hopes at the London Olympics 2012. With the positioning of "Dhishoom" the Fighters will be a team that will resonate with every Indian out there, who has to punch his way through the various struggles on a day to day basis. The name and logo of Indian franchisee was unveiled in presence of stalwarts of sports in the continent including ,Dingko Singh(former India boxing Asian Games 1998 Gold medal winner ), hockey legend and fighter, Dhanraj Pillay , Brigadier PK Murlidharan Raja (Secy General IBF), Mr. Bhupender Singh Kaswan (Vice President ,Indian Boxing Federation), Mr Jay Kowli (Jt. Secy, Indian Boxing Federation) Bollywood's original macho man and sports buff, Suniel Shetty and Mr Udit Sheth, MD and CEO SE Transstadia Pvt. Ltd. The team will be unveiled to the media and country in mid October with bouts going on ground across the country between November and February.
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