News Watch Info Vantage Industry Bites Home Percept-O-speak Events and Happenings
menu Info Vantage Industry Bites Home Pot Pourri Percept-O-speak Events and Happenings up-close up-close

Ticket sales start for Sunburn Noida 2012

This October, Sunburn will kick start the festivities with a “Mega Carnival”. 2 stages, over 20 of the world’s greatest artists at Noida’s newest landmark – Unitech Golf course & country club.The early bird passes worth Rs. 1,500/- which were put out on sale on the 7th of August 2012 got sold out in a couple of hours on the Sunburn website. Regular/VIP Tickets  are to be vailable from 7th September,  12 Noon on & www.bookmyshow.comLine up will also be announced at the same time on 7th September.Shailendra Singh, Joint MD, Percept reportedly was quoted as saying, “We aim to articulate the DNA of the Sunburn brand. We want to give the Indian consumer the chance to access the Sunburn experience not just at the festival, but all through the year. Percept is also looking at taking the Sunburn experience to global destinations like Bali, Sri Lanka and Dubai. With this move, Percept will be the pioneer in taking an Indian intellectual property in electronic dance music (EDM) to the global arena.”The event will kickstart at 3 pm and shall end at 10 pm.

Percept Activ comes on-board as event partner for ENBA 2012

The exchange4media Indian News Broadcasting Awards (ENBA) took place on Aug. 31 at at Hotel Radisson Blu, Noida. With television journalism picking up its pace and reach over the recent years, it has become essential this medium to get its due recognition. Over the course of the day, this event was attended by around 300 people.Percept Activ came on-board as the official event partner and was responsible for designing and executing the event. They were appointed based on a multi-agency pitch, wherein their proposal to conduct a B2B awards and conference won them the mandate. As part of the setup for the event, since this event was for news broadcasters, the agency took their cue from the newsroom concept and installed a large wide screen LED at the venue, which served as a live backdrop for the content.The event comprised of the News Next conference, and the awards ceremony. While the awards recognize the best work in the industry from the last year, the conference is a get-together of the key opinion leaders of the industry for discussions that will shape the industry landscape in the coming year.The morning started with the conference, which saw four panel discussions on four critical topics - News Digitization, News credibility, News broadcasters - Ready to exploit converged digital platforms, and Regional Panel - Big fish eating small fish or vice versa. The conference was attended by the likes of Alan Quartly, South Asia Bureau Editor, BBC News; Rahul Kanwal, Editor, Headlines Today; Ashok Venkatramani, CEO, MCCS Pvt. Ltd; Anurradha Prasad, Chairperson & Managing Director, B.A.G. Films & Media Ltd.; Supriya Sahoo, Joint Secretary, Ministry of Information & Broadcasting, Govt. of India.; Vivek Law, Editor, Bloomberg UTV; Vishnu Som, Editor, Special Projects & Documentaries, NDTV; and other high profile persons.The evening saw a distinguished jury panel honouring professionals in 23 different categories for their excellence and contribution to the field. The chief guest for the evening was The Secretary of the Ministry of Information & Broadcasting, Govt. of India, Uday Kumar Verma. The award ceremony was attended by numerous industry A - listers including Uday Shankar, CEO, Star India; Arnab Goswami, Editor-in-Chief, Times Now; KVL Narayan Rao, Executive Vice Chairperson, NDTV; Arun Purie, Editor-in-Chief & CEO, India Today Group; and other well known personalities of the media fraternity.

Commenting on managing the ENBA 2012, Sanjay Shukla, Chief Operating Officer, Percept Activ said: "We're happy to be associated with the exchange4media group. Focused conferences and awards are fast emerging as an organized format of engagement for the B2B segment and our understanding of the format helps us become an agency of choice."The event was promoted by exchange4media through their web and magazine network. The agency declined to comment on the vendors for the event

Percept Out of Home rolls OOH for ‘Krrish Group’ - Bags ‘Campaign of the Month’ Award!

Percept-Out of Home rolled out an outdoor activity for real estate firm Krishh Group, and bagged the ‘Campaign of the Month’ Award for August 2012. This Award instituted by recognizes outstanding promotional marketing in the Out of Home categories. It is a people’s choice award where the winning criterion is the highest votes given by the outdoor fraternity on the basis of creative excellence or best use of media and campaign visibility.The Objective behind the dual campaign was to highlight the new logo and luxury projects ‘Mon de Provence’ and ‘The Eiffel’ of the real estate brands in Delhi. The OOH activation that started on 24th July, 2012 is an ongoing campaign.Based on the demographics of the existing clientele the OOH campaign starred the new logo at select places in Delhi such Ashram Flyover,Bhairon Marg,Chanakya Puri, Cyber Green Gurgaon, Defense Colony, Munirka Flyover, Nelson Mandela Marg, Okhla Flyover, South Ex Flyover and Sultanpur. The types of OOH used were large format Billboards, Backlit Walls and Mupi.

Percept Media rolls out 360 degree campaign for the launch of News Express

Percept Media- the media planning, buying & evaluation arm of Percept Ltd - has rolled out a 360 degree campaign for the launch of News Express channel that went on air on 28th July.News Express being launched by Sai Prasad Media is a free-to-air High Definition (HD) format channel. It's a Hindi news national channel targeted at the Hindi speaking markets (HSM) of India. The channel is positioned as a platform which showcases the everyday politics of life. It reinforces a point that politics does not merely exist in our legislative and electoral structures but also exists in our society and our day to day lives. The tag line of the channel is "Khabar Andar Ki".Percept Media has conceptualized planned and executed a 360 degree campaign for the channel from the launch to its sustainment in all the key centres across the nation. It has executed a mix of conventional & traditional media in their communication platforms. The campaign rollout includes Print, Electronic, OOH, Radio and Social media. It also will be executing interactive activation activities in multiplexes, malls & other high footfall centric locations. Other than the channel, Percept Media also does media buying for other allied businesses of SaiPrasad Media Group.Mukesh Kumar, Editor and CEO, News Express quoted: "We were extremely satisfied with the effective media plan Percept Media presented to us for the Channel. It was quite transparent and had a strategic flow to it with the right media vehicles being used at key intervals. We were extremely convinced that the media plan and the modules used for the communication will help us in reaching the target audience nationally and communicate the channel's message prominently."PM Balakrishna, Vice President, Percept Media added: "It was an exciting and a challenging task for us to conceptualise & execute the media plan and the campaign for "News Express". It needed a different yet effective media mix to communicate and position the channel at the right platform. We had put together the entire rollout in a very short span of time. We are glad that the client trusted us with our judgement and expertise and is happy with the results. We will be introducing various path breaking campaigns for "News Express" in the forthcoming months".

'Sunburn' Asia’s largest music festival to come to Sri Lanka

  Ø Asia’s largest music festival” is getting bigger, bolder and better
  Ø Percept Ltd in partnership with Citrus Leisure PLC to bring India’s most spectacular live entertainment show to the city of Colombo.

The Sunburn Festival  has been reigning the electronic dance music scene for the last 5 years, with a series of the world’s greatest artists as well as a high energy crowd and great venues! Organized by Percept, an entertainment, media and Communications Company, the festival has been held every year since 2007, drawing more than 100,000 people to the venue each year last year. Venturing into the global arena for the first time ever, Percept today announced its partnership with the Citrus Group – Sri Lanka’s fastest growing leisure group– to bring to Sri Lanka Sunburn’s very first international event. The Sunburn Festival is an IP conceptualized and owned by  Percept Live, Percepts global entertainment venture into the business of intellectual properties in  Live Entertainment, Sports, Celebrity Management, Digital and Media space. Some of the renowned IPs currently owned by Percept Live include Fight Nights, Bollywood Live, Lost Music Festival, Windsong, Fan Football Championship, Champions of the World.

Said Mr. Harindra Singh, Vice-Chairman & Managing Director, Percept Limited, “Sri Lanka as a market is an untapped vibrant , growing market for consuming entertainment , music and sports products. As a dynamic, diversified entertainment, media, communication company, Percept is excited to be a part of this growth story . Sunburn, Colombo is just the beginning of introducing a globally acknowledged IP to the Sri Lankan music lovers, Percept is confident in contributing in changing the landscape of  live entertainment in Sri Lanka. We are indeed proud to be associated with Citrus – one of Sri Lanka’s premier groups, and we are confident that the event in Colombo will be an astounding success.” Since its first year, Sunburn has been winning many national and international accolades including being nominated amongst the top 10 musical festivals in the world as well as being Asia’s biggest music festival, along with being voted as the best live Entertainment Event of the Year 2008 & 2010 and the best festival of the year 2011 at the WOW Awards.

Chandana Talwatte, Executive Director and CEO of Citrus added that, “Citrus is all about leisure and making people feel wonderful, therefore we have ventured into this avenue of entertainment, in order to bring our nation’s people even closer to what they love. We look forward to gathering the crowds and turning out a successful event together with Percept, and we value their partnership in this effort.” Known as India’s largest youth event, Sunburn in Sri Lanka will feature the Grammy winning DJ Afro Jack - ranked no. 7 in the world, together with other national and international artists from all genres of music who will gather together to give live performances and entertain the crowds. Sunburn ,Colombo 2012 will be held on the 6th of October 2012, at the CH&FC Grounds in Colombo and will be the first ever musical extravaganza in Sri Lanka to be endorsed by VH1. “The Sunburn Festival is not just about music,” stated Karan Singh, Global CEO ,Sunburn “It is our opportunity to reach prime youth of Sri Lanka by bringing to them what they love best. For Sunburn, Sri Lanka was the obvious choice when venturing into overseas performances, as we see it as the next growth opportunity in terms of building an active fan base.” Sunburn 2011 had almost 100,000 people over 3 days from all over India and the world. There is a huge following of Sunburn and we are sure a lot of existing Indian and international fans will follow Sunburn to Sri Lanka.

Percept OOH grabs attention for Century Ply in Kolkata

Century Ply rolled out its 'World Anger Day' outdoor campaign, which went live on 18th August 2012. The campaign aims at redefining Century Ply's brand image. Its purpose is to increase the consumer involvement and engagement in the plywood category.The campaign is based on a basic human insight. When people get angry, they lose control over themselves behave like a monster, and unleash their anger on objects around. Mostly, it’s doors, windows, wardrobes, tables and other pieces of wooden furniture that bear the brunt. The furniture stands in silent testimony to this human emotion, takes all the battering in its’ stride and gives peace and tranquility in return. The campaign kicked off in Kolkata with a high decibel teaser campaign across different media platforms. The campaign is executed by Percept OOH.

Speaking on the campaign, Debasish Dey –Regional Manager, Percept OOH, said, “We believe OOH works and helps create brand largeness and impact, so the idea was to reach out to corporate, clients and our partners with a pure and quality impact. “The teaser campaign has given a spotlight focus among a clutter of brands in Kolkata. As part of the strategy the billboards at main arterial routes/ junctions created a visual appeal to the target audience A+ and A.”Since its inception in 1984, Percept has grown and expanded significantly in the fields of entertainment, media and communications. Through integrated advertising campaigns, embedded content and innovative media solutions, Percept connects with consumers at every step through its extensive network of over 1000 employees spread across 62 offices in India and the Middle East.

Percept executes the thrilling 'Vodafone Speedfest' in Mumbai

Percept, India's leading entertainment, media and communications conglomerate managed the much awaited Formula 1 event of the year – the ‘Vodafone Speedfest’ at the Bandra Kurla Complex, Mumbai on Sunday, 16 September 2012.

Mumbai witnessed lightning speed and skill like never before as renowned Formula 1 world champion driver Lewis Hamilton sped in the Mclaren Mercedes F1 racing car through the 1.10 km BKC stretch, enthralling thousands of spectators with his action packed performance. The F1 demo run flagged off by the honourable Maharashtra chief minister, Shri Prithviraj Chavan in the presence of public works department and tourism minister, Chhagan Bhujbal, commenced from the Asian Heart Hospital, BKC for 1.10 kms up to the MTNL building followed by a return run on the same route.The 'Vodafone Speedfest' was executed by Percept who ensured all arrangements for the dignitaries and thousands of spectators who flocked from all parts of the city to witness this thrilling display of power and speed. Stringent safety and security measures ensured that the event was a super success and that 'Mumbaikars' had a great time.The 'Speedfest' at BKC was followed by an exclusive ‘Vodafone After party’ at the Grand Hyatt which witnessed a galaxy of celebrities and corporate honchos attending the glamorous party. Executed by Percept, the vibrant red and white theme and decor of the party proudly reflected the Vodafone brand image. The F1 cars on display were a visual treat. Stunning stage performances included a speed artist and a successful charity auction, proceeds of which were donated to the McLaren Foundation.

Commenting on the successful execution of the event, Shailendra Singh, Joint Managing Director, Percept Limited, said, “We have been associated with Vodafone for some time now and we understand the brand essence. Our concept focussed on bringing out the brand identity of Vodafone and its connect with Formula 1 champion racer Lewis Hamilton. The BKC set was designed like a Formula 1 circuit, stringent guidelines were followed to ensure maximum safety and that spectators had a firsthand experience of a world class F1 race.”

Percept Activ executes ‘Fresh on Campus’ campaign

Percept Activ has executed an innovative on-ground and social activation campaign, ‘Fresh on Campus’, an event organised by Hindustan Times and sponsored by Veet, the brand from Reckitt Benckiser India. The campaign, which kick-started in August 2012, covers cities like Mumbai and Delhi. The focus of Percept Activ is largely on brand communication activities, encompassing both promotional activation and event based activation across colleges in Delhi and Mumbai. The key responsibility of Percept Activ is to manage and execute the Sampling and Engagement Zones at freshers’ party held at various colleges. The Sampling Zone is an extending hand, wherein Veet promoters explain the product features and provide giveaway samples to college girls.

Tab Girl is another concept introduced by Percept Activ at the Engagement Zone. The Tab Girl communicates and educates the audience around the Zone with the use of the tablet PC about the ongoing activities around the zone which include Demo & Sampling - demonstrates the application of easy to use wax strips, Nail art zones - where nail artists showcase their talent and the Photo Zone - Here the promoters encourages the college girls who have gone through the initial engagement activities to pose with a cut out of Veet Brand Ambassador Katrina Kaif. Percept Activ connects these on ground activities on a social platform of Veet India which allow the girls to visit the Veet India Facebook page and tag themselves, and they also stand a chance to be included in the Veet Diva Contest.

Speaking on the project, Sanjay Shukla, COO, Percept Activ, said, “Brands today are increasingly attempting to gain access to college students in an organized manner. The key here is to integrate BTL with a well supported digital campaign. BTL creates experiential content and digitization amplifies it creating aspirational value. ‘The Fresh on Campus’ Campaign is a good example of this format.”This will help position brand Veet as a beauty brand among college girls, by allowing them to experience the expertise of the product through digital, on-ground activation and a post-event experience – testimony generation.

Sanjay Shukla – Industry Panelist for ‘EC Live Quotient Awards’

An esteemed panel of seasoned industry professionals graded each artist online based on his/ her work in the Live Entertainment space. Mr. Sanjay Shukla, Chief Operating officer – Percept Activ, the media arm of Percept Limited graced the panel discussion with his presence.

Said Sanjay, ”Today the whole world has gone experiential. It’s the experience that consumers look forward to, it’s the moment they live by, it’s the memory they share. And live performers are the cynosures. They are the live wires of our shows – packing up the treatment of senses for the audience. They make moments memorable. From the pages of history till date, the term entertainment has been refined, redefined and explored. It’s the imagination of an artist that gives birth to breathtaking performances and hence, enlivens experiences. It’s interesting how we have tweaked entertainment in the gamut of marketing and in no time we have an entire industry growing at a CAGR of 12%! Isn’t that a case study in itself? Rewarding talent is the best way to boost art and the artist. Live Quotient Awards is a one such effort, a genuine and much awaited platform for acknowledgement of the artist fraternity. In India we have a thriving pool of talent and it’s a tough task to choose the champion amongst champions. That will be a unique challenge for us (Industry Panelists) when we go through the short-listing process. I am excited to be a part of the Industry Panel.”

Percept Activ conceptualizes the launch of TRITVAM

A water-front, premium residential project on Marine Drive, Kochi

Percept Activ recently conceptualized and executed the launch of TRITVAM Residential Complex, a project by Tata Realty and Infrastructure limited on August 19, 2012 at Hotel Gateway, Marine Drive, Kochi (Kerala).TRITVAM, A water front premium residential project on Marine Drive Kochi envisages 2, 3 and 4 BHK apartments with a unique selling proposition of ‘Come-claim the home of your dreams’. Tata Realty and Infrastructure Limited, a 100-percent subsidiary of Tata Sons marked their entry into the second major city in the south with the launch of the project. TRITVAM signifies the confluence of three life elements – Earth, Water and Air .The complex located on the Marine Drive, a high end residential hub allows one to enjoy the spectacular water front from the high rise-homes and lets your senses feast on the glorious sunsets every day. With the bird sanctuary adjacent to the complex the residents will be surrounded with the soft chirps of the birds and can take pleasure in the green environs of the property. The geographic positioning of TRITVAM also allows excellent connectivity and proximity to the economic centers of the city.Percept Activ focused on the area of brand communication activities, encompassing both promotional activation and event activation. The target group for TRITVAM is primarily NRI’s, HNI’s & High Profile Business honchos, from a target age group of 30 and above. Taking this into account, Percept Activ’s objective for the launch involved inviting the target group for the launch event, formal launch of the product for consumers, educate and indulge the target group about the project of their dreams and thereby generate inquires for booking.

The two day event executed by Percept Activ took off with the traditional lighting of the lamp by the Sanjay Ubale, Managing Director, Tata Realty and Infrastructure limited, followed by an audio visual walk through and presentation of the project by the spokesperson. The Highlight of the event was the scintillating dance performance by Actress Isha Sharvani and Daksha Seth Dance Troup, followed by a Gala dinner. There were giveaways in the form of Lucky Bamboos and Umbrellas distributed among the 150-200 attendees. The second day, 20th August 2012 witnessed a press conference for 30-40 Media personnel’s followed by lunch.

MASH Advertising bags the creative mandate of AOC Colour Television

Appoints actress Kalki Koechlin for brand endorsement!

MASH Advertising won the creative duties for AOC Colour TV - an international lifestyle brand of TPV Technology Limited.

TPV is a US$ 12 billion business conglomerate based out of Taiwan. The group designs and manufactures a wide range of LED & LCD, displays for global distribution across Europe, North & South America, Australia, China, India and many other Asian countries. TPV has a network of global facilities with a production capacity of over 6.5 million LED/LCD units in a month. It has a workforce of over 50,000 employees across the globe in more than 100 countries.

Having a substantially high media budget, the company has planned aggressive media activities across all media platforms e.g. TV, Press, OOH and digital. They also have roped in Kalki Koechlin as a Brand ambassador for AOC TV.

Commenting Seema Bhatnagar Marketing Director - TPV India said “We were very happy with the cutting edge creative & thinking presented by Percept. Their approach definitely matches our aggressive foot print that we have chalked out for this market.”

Elaborated Amitabha Lahiri CEO- MASH Advertising said “We are simply delighted with this feat. One of the key yardsticks of a buoyant economy is the consumption of the high end Consumer Electronic items. And India has been scoring high on this for the past few years. The product quality of AOC coupled with an existing equity in the colour monitor segment will help us strengthen the brand foot print in India.”

Percept/H wins creative duties for Bharat Nirman

Percept/H has won the creative duties of ‘Bharat Nirman’, a set of flagship programmes initiated by the Government of India for the development of rural India. It was a multi-agency pitch that included seven renowned agencies such as Dentsu, Grey, and Concept, to name a few. The pitch took place in the month of July. The vision behind the Bharat Nirman project is to provide opportunities and facilities for the betterment of the rural population. Since its launch about six years ago, Bharat Nirman programmes have benefited rural masses across the country. The communication had always projected the schemes as an opportunity to improve and empower the lives of people, and the focus this year is to project the change that people have experienced in their lives through these schemes. The brief to the agency was to project the Bharat Nirman programmes as the ‘right’ or ‘haq’ of people, which the Central Government is providing and fulfilling. Percept/H took the approach to communicate the change in people’s life once they demanded their ‘haq’ and got it. Commenting on the execution of the campaign, Rajiv Agrawal, Executive Creative Director, Percept/H observed that till now the Bharat Nirman campaign has really been from the point of view of the Government and not from the point of view of the people. In a sense, it has tried to highlight the achievements of the Government rather than communicate a sense of empowerment to the people, who form the core of these programmes. “This is what we corrected. It’s a people’s campaign this time around – exhorting them to claim their right. It is classic storytelling which attempts to engage the audience in a warm, aggressive campaign. Also, the look-feel is deliberately different, non-sarkaari. I believe that social campaigns should not be any different in look and feel from brand campaigns. The principle remains the same – you are trying to engage your audience by providing them a sound reason-to-believe,” said Agarwal.

The jingle of ‘Bharat ke is Nirman pe haq hai mera’, directed by Paresh and Naresh Kamath and sung by Kailash Kher and Neha Bhasin, embodies the emotions of people who have taken their rightful ‘haq’; it also reflects the pride associated with the positive change that the people of India are empowered to bring about in their lives. The campaign has been conceived and developed by the creative team headed by Agrawal of Percept/H for TV, print and radio. The uniqueness about this campaign is not just about reaching the rural masses by the width of its media usage and reach, but more importantly, in the way this campaign has been creatively conceived, designed and produced to ‘connect’ with the rural masses. The seven programs covered in this campaign are across film, print and radio, plus a 90-sec film. These films have been sensitively produced and filmed by Pradeep Sircar and his Apocolypso team with Joydeep Sircar directing all the films. The campaign is being executed through a complete 360-degree approach with print, TVCs and radio. “The logistical challenges of executing the TVCs were immense: seven programme TVCs and one overarching jingle TVC, four language masters for each, making it a total of 32 master films and dubs in seven languages of each film, making it 56 dubs. So in all a total of mind boggling 88 films!” added Agrawal. Commenting on the win, Amitava Mitra, COO (North), Percept/H said, “Bharat Nirman has always been an extremely prestigious project for us and it was a matter of great pride for us to win it. The complexities involved in the execution of the campaign were extremely challenging with multiple programmes, languages, etc. But at the end of it is a hugely gratifying and satisfying experience.”

Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.

© Corporate Communications, Percept Limited, P-22, Raghuvanshi Estate, 11/12 Senapati Bapat Marg, Lower Parel (West), Mumbai - 400013, India. Tel: +91-22-30448400 Fax: +91-22-24911281 Web: Intranet: Email:
This page is best viewed in 1024 x 768 screen resolution and above.