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Percept executes the largest global event unveiling Hero MotoCorp's New Brand Identity at the O2 arena, London
 History created as Percept executes the largest global event unveiling Hero MotoCorp’s New Brand Identity at the O2 arena, London. Almost 4000+ people packed into the O2 arena for the unveiling of the New Brand identity for Hero MotoCorp. It was the mother of all events featuring Celebrity musicians, actors and sports personalities; Akon, AR Rahman, Shahrukh Khan, Anushka Shankar, Boris Becker and David Coulthard to name a few.Mr.Pawan Munjal, Managing Director and CEO, Hero Moto Corp And Mr. Shailendra Singh, Joint Managing Director, Percept Limited were present at the event to ensure the new identity of Hero MotoCorp was successfully launched. The new name and stylish logo holistically represent the brand’s extensive global portfolio in markets around the world, which includes brands like Splendor, Passion, Karizma and Glamour. The refreshed Hero MotoCorp logo will be used in brand activities and all communication objectives of the company.
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‘WGF to be held from September 23-26, 2011 in Casino Royale, Goa’
 WGF – A world gaming festival that is a skill based tournament testing the ability and talent of the participants from around the world will be held at Casino Royale - India’s largest live gaming casino vessel in Goa. It’s for the very first time that a competition of this nature will be held anywhere in the world. WGF post its debut in India will be implemented at various other international destinations with focus on Macau, casinos in Europe, and finally a grand event in Las Vegas
WGF is a unique tournament which will provide a global lifestyle experience to its participants. Inviting participants from around the world, WGF will screen every entry and accept only those participants that have an aptitude, flair & most importantly the skill set required for such a competition. The entry fee for this tournament is Rs 100,000/-. The structure of WGF is of a knock out format, where all players will start with the same amount of chips. It’s a one time buy and the play concludes with few top players competing for the prize money emphasizing on the skill and strategy one needs to proceed in this game. The games that will be played in this festival are Black Jack, Roulette, Poker, Baccarat & Indian Flush. The final winner will be awarded the tournament prize money after deducting all applicable state and government taxes. In addition to this, the organizers will contribute Rs 20 lakhs to a prominent NGO in Goa as a part of their CSR initiative.
WGF is all set to change the way people experience gaming in India. All the participants will be escorted to a royal experience and the finest concierge services. All registered players will be picked up in a chauffer driven luxury car with door to door pick and drop, exclusive return flights, 5 star hotel stay and several other indulgences. World-class entertainment & service will be the hallmark of this festival. The entire participation process will be documented and monitored from the registration till the end of the festival. Deloitte has been appointed to execute these processes and maintain accounting and transparency. A 360-degree campaign announcing the registration for WGF and its various aspects will be rolled out across all media platforms. Percept Ltd & Delta Corp Ltd jointly own the Intellectual Property, WGF, and have appointed Mr. Steve Hand as their representative with the single agenda of taking this format global. Cheeky Bulls are the Indian franchise owners and will be implementing WGF in India. High Street Entertainment & Cruises P ltd – which is a fully owned subsidiary of Delta and owns Casino Royale are the title sponsor & venue partners for the event. Casino Royale will provide an array of various attractions for the participants at the festival including an international Jazz band, award winning Violinists & Saxophonists, Spanish dance performances, Live Commentators and some of the latest innovative entertainment acts.
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 Sunburn Night at Umang festival 2011
Some of the biggest acts were set to take centre stage at Umang 2011. This is one college fest that kept everyone on their feet. United, the CSR partner of Umang 2011 presented the 'I am India' party, powered by Sunburn – A Percept Property, and Asia's biggest Electronic Dance Music festival. Sunburn Night reached out to the youth to serve as a platform and a medium by which Indians could display their passion, love and pride for the country. Sunburn festival, rated among the top 10 in the world, is held every year in December in Goa.
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Percept Pictures creates exceptional TVCs for RK Group’s Mango Malihabadi in just 2days!
 Percept Pictures created 3 unique TVCs for Mango Malihabadi, a product by the renowned Raadhey Krishnaa Group. The TVCs shot in 5D formats were executed in Mailihabad, Lucknow and are currently running on RK Group’s website. The films will be released across the main General Entertainment Channels soon. To take the quality of mangoes to every corner of the world, Percept Pictures executed the TVCs efficiently and completed all three in just 2days. Haji Kaleem Ullah Khan - The father of mango drafting, is the brand ambassador of Mango Malihabadi. He is not only a Padmashree awardee but has also registered himself in the Limca Book of World Records for creating 300 varieties of mangoes. The films revolve around Haji Kaleem and his vision for mangoes. These films are the directorial debut of Danny Mamik and Alok Mishra of Percept Pictures and were shot in the scorching heat of 47 degrees celcius. They have thoughtfully made the most of Haji’s presence in the films, by showcasing his flair and knowledge of mangoes. Percept Pictures’ flawless execution made the 3 TVCs as striking as Malihabadi mangoes!
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Percept ICE executes Advisors Convention for Birla Sun Life Insurance in Thailand
 Percept ICE, SBU of PDM, Percept Limited, recently organized the Million Dollar Round Table (MDRT) convention for Birla Sun Life Insurance – one of the top private life insurance companies in the country. The affluent convention took place in two cities of Thailand – Chiang Mai & Bangkok from 14-17 July, 2011.The advisors were first taken to Chiang Mai to witness the original Thai culture followed by a welcome dinner at Khum Khan Toke, a traditional restaurant in Thailand. The entertainment and the food served had the cultural flavor of Thailand. The Gala Dinner was organized in Bangkok at the Centara Grand. The main attraction of the awe-inspiring room was the stage which was made of LED blocks. It was designed by thoughtfully keeping in mind the lavish, elegant and niche look required for Millionaires. The pre-function area was full of activities such as a grooming area for men and women, a photo opportunity panel, saxophone players, dancing table hostesses, a champagne glass chandelier and entertainment acts such as the Cirque de Soleil. The graphics, the enthralling performances by the projection act, fantasy colors, the Tiffany Show followed by Rodney’s Performance were incredible.
The guests were also given gifts like bling chains, ties, cufflinks and rings. Red carpet interviews were also pre-arranged to enable the arriving guests to feel like a million dollar star. The Million Dollar Round Table (MDRT) convention turned out to be a huge success for Percept ICE & Birla Sun Life Insurance. It was an unforgettable moment for all the advisors as they enjoyed their luxurious treatment as Millionaires throughout the event.
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 Percept Profile bags digital mandate for Saks and Karbonn
Percept Profile in its endeavour to deliver best service to its clients has taken a step forward by announcing the launch of its Social Media Division on August 1, 2011. Percept Profile’s Social Media division has made a great start and bagged the digital mandate for two leading brands Karbonn Mobiles and UK’s leading hair and beauty salon - Saks Hair and Beauty. Percept Profile will conceptualize, strategize and manage all the official social media platforms such as Facebook, Twitter and Blogs for Karbonn mobiles and Saks hair and beauty salon. Percept Profile will also be responsible for managing the Online Reputation for these two major clients.
KARBONN MOBILES is one of the leading mobile phone brands in the country today and has been at the forefront of ushering in the revolution of Indian mobile phone handset brands, challenging the established players in the business. KARBONN MOBILES is a joint venture between Delhi-based Jaina Group and Bangalore-based UTL Group. SAKS HAIR AND BEAUTY - UK’s leading hair and beauty salon plans to enter the Indian market in September 2011. Saks is officially acknowledged as the UK’s Top Training provider and beauty therapists and renowned for style and excellence. It has an award-winning network of franchise salons on the high street and in health clubs. Saks’s brand excellence has commanded many top accolades such as Nationwide Salon Group of the Year, UK's Best Training Provider, British Hair and Beauty Customer Care Awards, British Franchise Association Franchise Awards, Best Corporate Marketing Campaign, Top Training Scheme, Best Local Marketing and Top Local Training Development.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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