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Sunburn Asia’s largest music festival goes to Sri Lanka

The Sunburn Festival has been reigning the electronic dance music scene for the last 5 years, with a series of the world’s greatest artists as well as a high energy crowd and great venues! The festival has been held every year since 2007, drawing more than 100,000 people to the venue each year. Venturing into the global arena for the first time, Percept announced its partnership with the Citrus Group – Sri Lanka’s fastest growing leisure group, to take Sunburn to its first International destination ’Sri Lanka’ The Sunburn Festival is an IP conceptualized and owned by Percept Live.

Since its first year, Sunburn has been winning many national and international accolades including being nominated amongst the top 10 musical festivals in the world as well as being Asia’s biggest music festival, along with being voted as the best live Entertainment Event of the Year 2008 & 2010 and the best festival of the year 2011 at the WOW Awards. Known as India’s largest youth event, Sunburn in Sri Lanka will feature the Grammy winning DJ Afro Jack - ranked no. 7 in the world, together with other national and international artists who will gather together to give live performances and entertain the crowds. Sunburn, Colombo 2012 will be held on the 6th of October 2012, at the CH&FC Grounds in Colombo and will be the first ever musical extravaganza in Sri Lanka to be endorsed by VH1.
Percept Profile bags the PR Mandate for Asia Motor Works, DB Reality and Pan India Paryatan.

Asia Motor Works (AMW), India’s third largest manufacturer of heavy commercial vehicles holds special position in India’s transportation sector through innovative engineering and customer orientation. AMW is also the fastest growing truck brand in India with an annual volume growth of over 100% for the last three years. AMW has increased its presence in a competitive market place through its products and wide service network. The company has a widespread and growing dealer and service network across India with 113 dealerships and over 1,500 touch points. In addition AMW has a dominant presence in the fast growing Tipper segment. Its vehicles are the preferred choice in the mining, construction and infrastructure sectors. DB Realty Limited, a leading real estate developer in India with a portfolio of 70 million sq. ft of carefully crafted prime property across 25 exclusive projects. DB Realty constantly seeks to design aesthetically striking residences, widely accredited with redefining luxury living in Mumbai, responding to changing needs and evolving lifestyles.

These residential projects include a wide range of premium condominiums and duplexes across North and South Mumbai, built in partnership with best-in-class contractors and master architects. Pan India Paryatan Pvt. Ltd. (PIPPL) is the entertainment arm of $2.5 million Essel Group and is the company holding EsselWorld – India’s Largest Amusement Park and Water Kingdom – Asia’s Largest Theme Water Park. Pioneers in the entertainment and leisure industry, over the years, these twin parks have entertained and enhanced the thrill quotient of millions and have been bestowed with distinction of being the favorite one-day picnic destination for the family and teenagers. PIPPL recently launched it’s first entertainment project in mall format – Freeze at Inorbit mall in Pune. With the launch of Freeze, Esselworld has forayed into smaller entertainment formats designed for mall format. Freeze is first ice-cool project spread across 5520 sq. feet. It mainly comprises of three elements-– an Ice-Skating Rink, snow-world and a cafeteria that serves coffee, beers and mocktails.
Percept Activ executes Fashion Show ‘Journey of Handlooms’ for the Ministry of Textiles

Percept Activ recently conceptualised and executed an exclusive fashion show ‘Journey of Handlooms’ for The Ministry of Textiles at the Lal Bahadur Shastri National Administrative Academy (IAS training Academy). The fashion Show titled ‘Journey of Handlooms’ was an initiative undertaken by The Ministry of Textiles for IAS Officers to offer a glimpse into the wonderful world of handlooms in India. The level of artistry and intricacy showcased in the fashion show was unique, unparalleled and beyond the scope of modern machinery. The Fashion Show witnessed a select range of designer collections from the famous fashion designers and pioneers of the fashion industry.

Meghna Rai Medhi presented first and dedicated her collection ‘Kamakshi’ to the weavers and artisans of the country whose tireless age old craftsmanship has popularised Brand India in the international fashion world. This was followed by Manish Tripathy who presented his mesmerizing collection ‘Kora’, a pristine collection of handlooms. Designer Samant Chauhan attempted to bring the possibilities’ in the old and traditional heritage of handlooms and make it a fashion statement with contemporary designs from the new upcoming as well as established designers, to create a high-end niche market for the highly skilled weavers/artisans and get them remunerations that provide them a motivation to stay on with the craft. Team Percept Activ worked round the clock to make this event a mega success.

Percept Out of Home strikes the emotional chord between siblings this Rakshabandhan for ‘FedEx Express’

Percept Out of Home initiated an outdoor activation under the theme ‘Affection Delivered’ to publicize FedEx Express’ latest scheme for Raksha Bandhan. Women in India could avail of the opportunity to send a Rakhi and greeting card at a special 35% discount on FedEx International Priority® shipping service.

This OOH activity was carried out in 5 cities namely Mumbai, Pune, Delhi, Chandigarh and Ludhiana. As part of the offer, one could send Rakhis to more than 220 countries and territories worldwide and 880 locations within India. The primary proposition of the OOH campaign was to bridge the geographic distance between brothers and sisters. The strategy used for the activation was an assortment of lucidly crafted outdoor options enabling footfall at nearby FedEx stores.
Percept Activ handles the 59 th Idea Filmfare Awards 2012 ( south )

Percept Activ surprised Chennai with a night full of stars as the city played host to the 59th Idea Filmfare Awards 2012 (South), held on the 7th of July 2012, at the Nehru Indoor Stadium. The dazzling awards ceremony witnessed stars from Telugu, Tamil, Malayalam and Kannada film industries walking down the red carpet. For this year more than 451 films from each of the four film industries were considered for nominations in various categories. It was an end-to-end solution that Percept Activ came up with, right from planning, conceptualizing, designing, celebrity management and execution; it was one more feather in their cap. The South Indian film fraternities poured in to witness and celebrate its box office successes in one of the most coveted awards show. The event saw a balanced representation from all 4 southern states- from Telugu cinema’s Mahesh Babu to Kannada’s Puneet Rajkumar to Malayalam’s Salim Kumar to Tamil’s Kamal Hassan. The night was a feast for the fans too as they got to see an array of performances, which included Tamannaah, Shruti Haasan, Richa Gangopadhyay, Rima Kallingal, Poorna and Sandalwood girls Priyamani and Sanjjanaa. The star-studded evening saw film personalities coming together and celebrating the best of southern cinema.

Taking the glitz and glamour to another level were the star performers of the event - Priyamani, Sanjana, Shruti Hasan, Nayantara among others. However the most awaited performance of the evening was undoubtedly by Dhanush, who re-created magic on stage with his mind-blowing performance to the song ‘Kolaveri Di’. The huge stage was aptly coupled with large LED screens, a combination of arches and intelligent lycra work that together with power programmed lighting created ultimate visual brilliance. The flawless execution by team Percept Activ made the 59th Idea Filmfare Awards (South) a great success.
Percept Activ organises Track Force

Track Force, the perfect combination of passion and excitement, was held by BOP in association with Jaypee Greens. The four day event at the Buddh International Circuit, perfectly executed and conceptualised by Percept Activ, proved to be an enthralling event for all present. ‘Track Force’ was all about experiencing the rush and magic of driving on an F1 race track. Having prepared a large guest list, BOP wanted the invitees to witness the electrifying effect. Spread over a span of 4 days, July 26, 27, 30 & 31 of 2012, the event thrilled different sets of visitors each day. From channel partners on the first day, prospective customers on the second and third day and the BOP employees and crew on the fourth day, Track Day was executed with perfection. The event saw an overwhelming number of 200 visitors each day, all of whom were exhilarated by the experience. To add to the excitement, entertaining emcee driven games were held all day as well as one to one interviews with the drivers and co-drivers, who enthusiastically narrated their mind blowing experience. Track Day was a complete success, witnessing an array of spectacular cars with their drivers, all enjoying the adrenaline rush. Spellbound by driving on the spectacular Buddh International Circuit, the invitees left the venue, taking home an experience of a lifetime.
Percept Activ handles Sony Stall at Cinema Today Exhibition

Percept Activ designed and managed the Sony Stall at Cinema Today Exhibition held in Chennai from July 27 – 29, 2012 at the Chennai Trade Center. Cinema Today is the only kind of its exhibition for the entire Cinema, Television & Entertainment industry. Percept Activ conceptualized & designed the stall together with Sony and came up with some unique activation concepts for the exhibition. The entire setup was designed around a wedding theme that encouraged photographers to test the professional line of Sony still & and Video Cameras. The elaborate and intricate setup was designed keeping in mind meticulous details of colour, contrast & texture. A combination of live models posed as the newlywed couple all day. Lighting of the stall played a special role, considering the fact that a controlled lux level had to be maintained for providing optimum photographing opportunity.In total there were more than 20 high-end products on demonstration. One key product feature (12 frames per second) of the Cameras was showcased with an engaging concept of shooting random movement of colored balls in a transparent high pressure air circulated box. The flawless execution by the team Percept Activ made the event a great success.
Percept Out Of Home propogates Tata Vista ‘ Move up to sedan class’

Percept-Out of Home has undertaken a pan-India outdoor activity for Tata Motors’ premium and most successful brand, Tata Vista. The objective behind the campaign is to leverage the idea of ‘graduating to a sedan class’ among prospective end consumer. ommunication through billboards has been mounted at major markets where the car sales are doing well. The target audience for this campaign is predominantly male from Sec AB (25-45 yrs). Tata Vista is one of the chief brands in the Tata Motors brand portfolio. Taking the brand proposition further the OOH activity has currently shaped the creative of “Move up to sedan class” to influence the audience that it’s time to upgrade their car with the new Vista.
Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.

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