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Good Morning Tea & Tea Bags, a brand owned by Wagh Bakri Group, has assigned creative duties to Percept/H. The incumbent agency on the account is Contract. The tea brand, which has been launched in Mumbai, has a roadmap to reach all metros by 2010 year end.
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Percept Out-of-Home has executed an OOH campaign for Lifestyle, part of the Dubai-based Landmark Group. Carried out in Mumbai, Pune and Ahmedabad, the innovative campaign used Meru Cabs in Mumbai, besides billboards, bus shelters, mobile vans, and bus back panels. In Mumbai, a convoy of 15 Meru Cabs featuring the Lifestyle campaign on the cab bodies traveled from Inorbit Mall (Malad) to R City Mall (Ghatkopar) via Oberoi Mall.
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Chirag Computers has been a major player in desktop sales with a strong institutional sales model and is gearing up for the next phase of growth through a strong consumer driven sales model. Chirag Computers recently appointed Percept Out-Of-Home to drive home the message across 11 states and over 75 towns. A pan-India campaign ideated by Percept Out-Of-Home kicked off in August and is likely to continue until October end. The campaign has a mix of Billboards, Designer Shelters, Meru Cabs, Mobile Vans etc. to help reach message at multiple touch points.
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Percept OOH branded the entire area around Ahmedabad’s Kankaria Lake for Max New York Life. The campaign which carries the punch line ‘Karo Zyada ka Irada’ was a three-month campaign that was executed from July-September. Various high visibility points like boats, kiosks, table and chairs, gates, food-stall walls, the canteen, were used to display the advertisements.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs
from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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