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PDM on-board for Uninor to handle on-ground campaign in Gujarat
 PDM has bagged the latest on-ground marketing activity from cellular mobile service provider Uninor in Gujarat. PDM has been signed on exclusively to promote the newly launched STD scheme of Uninor across 12 cities targeting the migrant population in Gujarat. As a part of the activation plan, PDM has introduced an innovative activation media-‘Street Stopper” to launch Uninor’s newly offered STD scheme. The unique activation has been customized to match the exclusive STD scheme of Uninor and also has a seasonal connect with an umbrella backpack design.
The campaign which began on August 2 and will culminate on August 17 aspires to cover Ahmedabad, Baroda, Surat, Rajkot, Gandhinagar, Bhavnagar, Mehsana, Vapi, Valsad, Anand, Bharuch and Alang through the fortnight-long activity.
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Percept OOH once again chosen to execute R.P. Techvision’s Brand–CHIRAG campaign in the ‘City of Joy’
 Percept Out Of Home was once again chosen by R. P. Techvision (I) Pvt. Ltd to execute an outdoor campaign in Kolkata for their indigenous and renowned computer brand – Chirag. Percept Out Of Home won Chirag last year and was responsible for promoting their latest range of desktops and laptops across West, North & South India through impressive outdoor and retail campaigns. POOH’S 2009 pan India campaigns for Chirag had reasonably impressed RP Techvision mainly for its reach & Value addition. Hence POOH has been hired by R. P. Techvision (I) Pvt. Ltd for the second time to execute the Chirag Outdoor Campaign.This time the client’s brief has been to locate landmark sites with larger than life effect in Kolkata within a specified budget. Percept Out Of Home succeeded in identifying the same with best value in Buying & Imagery effect of site.
The campaign which kick-started from the month of May, 2010 and rolled on till August managed to target the right target audience with wide coverage and strong impact. The client - R. P. Techvision (I) Pvt. Ltd was extremely satisfied with the response & visibility created within the city.
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AMO Communications unveils new strategy for Goa Tourism
 AMO Communications has once again charted out a new course for Brand Goa. In true spirit of the 360-degree engagement, the new campaign for Goa Tourism designed by AMO Communications will straddle multiple touch points to target India’s affluent youth. The campaign directed primarily at the domestic market, spanning the communication mediums viz. TV, Press, Online and Retail activation, kick-started on 15th August with the “Love Aaj Kal Go Goa” contest, unveiled by Goa Tourism in association with Zee TV. The contest promotion was heavily publicized through promos on the TV screens at all Future Group establishments, including BIG BAZAAR and Pantaloons, thus imparting a true 360-degree feel to the campaign. The activity delivered high awareness and recall levels with the Independence Day sales and high footfalls witnessed at the stores.
After considering various options in Sports, Films and TV, AMO Communications also zeroed in on Prachi Desai as the perfect brand icon for Goa. Following the contest which will continue till 18th August, 2010 a specially created TV commercial featuring Prachi Desai will be telecasted during August and September.
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Percept’s Kanchivaram bags 3 Awards at the 57th Filmfare Awards South
Percept Pictures’ ‘Kanchivaram’ bagged 3 prestigious awards at the 57th Filmfare Awards South on August 7, 2010. Priyadarshan won the celebrated ‘Best Director’ award, while Actor Prakash Raj bagged the ‘Best Actor’ award for his touching performance in the same film. Actor Shammu also won an award in the ‘Best Supporting Actor’ category for the same film.
The film, using Tamil language and grammar of that period, was produced by Percept Pictures in partnership with Priyadarshan’s Four Frames Pictures.
Said Mr. Shailendra Singh, Joint Managing Director of Percept, “This is a great honour for us. Movies like Kanchivaram are cross boundary products that touch a million hearts, and we will continue our endeavor to create good engaging content for the global audience.”
The annual Filmfare Awards South recognizes and felicitates sterling performances in the Tamil, Telugu, Kannada and Malayalam language genre of cinema.
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Percept Out Of Home executes DLF Retail’s latest campaign across Delhi
 In order to offer an exciting shopping experience to the customers, DLF Retail launched the Great Shopping Extravaganza (Jul 15 - Aug 15 2010) in Delhi. Following a multi-agency pitch, Percept Out of Home was appointed to execute DLF’s outdoor activities around the posh locales of Delhi.
The client brief was to create a buzz around the unique shopping festival targeting the shopping enthusiasts residing near the up-market locations and shopping precincts of Delhi. Hence an innovative campaign was conceptualized and created by POOH using gigantic Cut- Outs of a handbag and a stiletto shoe. The idea was to create a larger than life imagery wherein in the visuals of the disproportionately large bag and shoe would convey the quantity and variety available at the shopping fiesta.
Though the campaign seemed easy but the execution was complex at many locations and involved innovative out-of-box thinking by Percept- OOH. The seamless execution by Percept- OOH translated into heightened levels of awareness and incremental sales for DLF Retail in Delhi.
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Editorial: Corporate Communications Team
P2P is the in-house e-zine of Percept Limited. The contents of this publication have been created with inputs from its divisions and companies. The contents of this document may not be reproduced or circulated without prior consent from the Corporate Communications Department, Percept Limited.
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