Percept ICE, the Experiential Marketing, Event Management, Exhibitions, Brand Activations and Corporate IP Domain Company of Percept Limited, continues to redefine the exhibitions arena with its cutting-edge creativity, precision execution, and innovation-first approach. From global stages to premier Indian platforms, it has partnered with leading brands including Swadesh, Hamleys, Kylie X Cosmic 2.0, JWCC, H2, Scon Infra, Trine Power, and more, delivering transformative exhibition experiences.
Building on this momentum, Percept ICE has curated a diverse portfolio of experiential showcases that go beyond aesthetics to create strategic, high-engagement environments. Each project is meticulously crafted to amplify brand narratives, drive meaningful interactions, and leave an enduring imprint on audiences. Recent bespoke exhibition projects include:
Swadesh – a luxury, cultural retail experience at the Nita Mukesh Ambani Cultural Centre (NMACC), Swadesh Jubilee Hills, Hyderabad and the most recent Swadesh at Eros Mumbai where Percept ICE redefined craft storytelling through a rotating series of bespoke exhibits unveiled periodically. Each exhibit was meticulously curated to spotlight India’s rich artistic heritage across textiles, jewellery, décor, and furniture, blending regional architectural influences with contemporary design. Live demonstrations by master artisans, from intricate Kashmiri weaving to the delicate strokes of paintings and creation of weaves by artisans, elevated the space into a living showcase of Art and Heart of India, offering guests an intimate and authentic encounter with the legacy, technique, and soul of hand crafted Indian artisanal talent and blending all of this with the ease of immediate purchase.
Hamleys – The world’s most iconic toy store made a dazzling debut at Phoenix Palladium and Phoenix Marketcity Kurla in Mumbai with an enchanting launch celebration that brought the Hamleys universe to life. Staying true to its legacy as the “Finest Toy Shop in the World”, the experience was thoughtfully crafted to embody the brand’s core values of joy, discovery, playfulness and imagination. Percept ICE elevated the in-mall excitement with multiple immersive brand touchpoints such as the whimsical “Love Hamleys” installation, eye-catching store locator standees, playful tent cards at RBL partner outlets, and customized tablemats across mall cafés and restaurants, creating a delightful, child-friendly world that captured hearts at every turn.
Kylie x Cosmic 2.0 – the brand made a stellar debut in India with the launch of Cosmic 2.0 at Jio World Drive (JWD) Mall, Mumbai, an iconic, first-of-its-kind installation that redefined beauty retail experiences. Bold, trendsetting, and unapologetically glamorous, the immersive setup echoed Kylie’s global brand ethos while effortlessly complementing the chic, upscale vibe of JWD. From cutting-edge design and interactive zones to Instagram-worthy moments at every turn, the launch captivated beauty lovers and fans alike. More than just a debut, Cosmic 2.0 set a new standard for immersive brand storytelling in India’s beauty space.
Jio World Convention Centre Exhibits at IMEX Frankfurt, IMEX Las Vegas and IBTM Barcelona – JWCC showcased its world-class offerings at these global travel trade platforms through elegant, immersive, and highly interactive exhibits that captivated international audiences and highlighted its cutting-edge event capabilities. The stalls combined sleek, contemporary design with seamless phygital integration. Interactive LED panels and immersive AV experiences brought the venue’s state-of-the-art facilities to life, while warm lighting, minimalist architecture, and premium finishes reflected its sophistication. Curated networking zones further enhanced meaningful engagement.
H2 Safety Products at IWS 2025 – At the ‘India Warehousing Show’ held at Yashobhoomi, Dwarka, Percept ICE delivered a turnkey exhibition solution for H2 Safety Products, India’s leading road safety innovator. From concept and regulatory clearances to design, setup, and seamless on-ground management, the stall embodied H2’s brand ethos while driving high footfall and visibility. With its refined detailing, efficient spatial design, and blend of aesthetic elegance with functional clarity, the installation created a standout presence in this premier warehousing, logistics, and supply chain platform.
Scon Infra Prestress LLP and Trine Power at RAHSTA Expo 2025 – At the ‘Roads and Highways Sustainable Technologies & Advancement (RAHSTA) Expo 2025’ in Mumbai, Percept ICE designed two standout installations – an innovation-driven booth for Scon Infra Prestress LLP, spotlighting their pioneering bridge and building prestressing solutions, and a striking display for Trine Power, unveiling their 9-meter genset lighting tower. Thoughtfully designed to reflect each client’s core strengths and solutions, complemented by seamless hospitality and curated amenities, the exhibits delivered a high-impact experience defined by precision, innovation, and sophistication.
Each project stands testimony to Percept ICE’s commitment to delivering tailor-made, bespoke, insight-led, and innovation-forward brand environments that go beyond traditional booth setups to become immersive consumer experiences in B2B and B2C projects.
Said Vidya Alva, Chief Operating Officer, Percept ICE, “Exhibitions today are no longer passive brand showcases – they’re spaces that engaged the consumer in compelling storytelling arenas designed to drive conversations, conversions and leave lasting impressions. At Percept ICE, we don’t just build stalls, we craft strategic brand ecosystems that blend creative innovation and storytelling with commercial purpose. From the high-impact presence at IWS 2025 to the award-winning Swadesh exhibits at NMACC, visually disruptive showcases for Kylie x Cosmic 2.0 and Hamleys, and out-of-the-box designs of Scon Infra and Trine, every project pan-India and overseas has delivered not only visitor awe but measurable business outcomes. These experiences reflect our core philosophy - that when creative precision meets strategic intent, exhibitions transform into high-performance engines of brand growth, engagement, recall and revenue.”
With a legacy of delivering 360-degree event and brand solutions across India and international markets, Percept ICE continues to push the envelope in the Exhibitions, Events and Experiential domain, offering a unique mix of strategy, scale, speed, and impactful storytelling.