For the very first time in the history of Indian media, a media AOR has received the International Standards Organization (ISO) Certification from Transpacific Certifications Limited for its Quality Management System. After being been ranked No. 5 by the Brand Equity Agency Reckoner Ratings for Media Agencies 2011 Allied Media Network Pvt Ltd has added another feather to their hat.
Allied Media Network Pvt. Ltd handles the mandate for esteemed clients like Future Group, BSNL, Panasonic, Canon, LINE, Toyota, Harvard Business School, SBI MF, Tupperware, FedEx and Sahara to name a few.
Allied Media has always foreseen market situations and quickly adapted itself to the situation in order to render quality services to the client through strategic thinking, robust processes and strong structures.
Shripad Kulkarni, Chief Executive Officer-Allied Media Network Pvt. Ltd. Said, “Tough times should be used to raise the bar. The new processes will deliver better efficiencies and reduce the turnaround time for our client, critical in the current economic circumstances. A huge by product of the ISO process is consistent Quality delivery across teams.”
While internal processes are important to streamline our efforts, our clients stand to benefit in more ways than one.
The realization of the quality product emanates from setting the following client related processes:
a. Planning of the product starting from defining the client’s objectives
b. Strategy Development basis rigorous analysis of market
c. Buying of relevant media conforming with specified objectives
d. Implementation in a controlled environment
e. Monitoring to ensure effective delivery of the product
f. Measurement for assessing conformity to the set objectives; analysis and improvement for future requirements
These processes ensure customer requirements are determined and are met with the aim of enhancing Customer Focus through increased efficiencies and quicker turnaround times.
About Allied Media Network Pvt. Ltd.
Allied Media Network Pvt. Ltd is the media planning, evaluation and buying arm of Percept Limited. At 5 years young, Allied Media Network Pvt. Ltd. leapfrogged into the No.5 position in the Media Agency List of Brand Equity’s Agency Reckoner 2011.
Beliefs:
Speed to Market: An ISO 9001:2008 Certified company – India’s first independent Media AOR, it’s belief in its rigorous Processes, Teams and Structures helps in lending a Speed to Market capability.
Research and Technology driven ROI: M3, a world class Message and Media optimization tool developed in partnership with Pointlogic (World’s foremost Analytics and Research Agency); Real time cloud based MIS, Real time campaign feedback by customers and Analytics are some initiatives taken up for clients Bottom-up Planning Approach: The IT backbone provides a unique media service delivery platform through its micro-marketing infrastructure. Integrated 360 capabilities: Being a part of Percept (India’s leading 360 communications company), it gains an advantage of easily integrating communication strategies for clients.
With capitalized billings of INR 30.00 billion (FY’13), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 1,000 people and 62 offices across India and the Middle East.