Percept ICE creates a stall for the luxury automobile brand Mercedes Benz at the Autocar Performance Show 2013. This event was held from 17th to 20th October 2013 at the MMRDA Grounds, Mumbai.  The objective behind this expo was to design a stall visually alluring keeping in mind the Mercedes Brand Guidelines, to attract maximum footfall via social media engagement activity to display the cars and provide the end customers with a valuable experience of luxury. The stall showcased three AMG cars – SLS AMG, G 63 AMG and E 63 AMG. It also had a video wall showcasing the product AV’s. 

 

The Mercedes stall saw the maximum footfall amongst the other competitor stalls present at the Autocar Show. It was noticeably different in terms of designs and the elements used, hence engaging the customers brilliantly. Autocar Performance Show 2013 is one of the best platforms for high-performance cars and bikes, accessories and in-car entertainment technology, a mecca for every car and bike lover, drawing some of the most passionate auto enthusiasts in the country. This event was targeted at customers and prospects at the Autocar show. It was praised and appreciated in print media by famous personalities like Shah Rukh Khan, Gautam Singhania and Mr.Poonawala.

 

Commenting on this project, Nazneen Karimi, COO, Percept ICE said, “Understanding what a brand stands for and amplifying that across the event is vital, for success and customer delight. We showcased Mercedes Benz’s cutting edge technology in an innovative manner and every detail of the stall design complimented this mood”