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Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.
Given the massive popularity of Sunburn, the brand adapted to offer different experiences to different demographic & geographic audiences via Sunburn Festival, Sunburn Reload, Sunburn Arena, and Sunburn Campus, thereby reaching out to millions of EDM fans across the country and overseas. The Sunburn Digital variants spanning Sunburn@Home, Sunburn Home Festival, Sunburn Select, Sunburn Campus Chatbox, and Sunburn Radio further enabled a wide geographical and demographic reach pan India and abroad. The expanding footprint of Sunburn Clubs and Lounges, Sunburn Academy, Merchandise, Real Estate, NFTs, Cafes and Beverages have further consolidated Sunburn as a pioneering and iconic 360-degree Entertainment Media brand.
Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores.
Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe. Ranked recurrently as Asia’s No. 1 Live Experience Fest since 2009, Sunburn was declared The Best Live Entertainment Event of the Year multiple times and has also won the Best Music Festival award at the WOW Awards, BW Applause Awards and Palm Expo Awards.
Sunburn is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
Awards & Accolades
Percept Corporate Office