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 Percept Talent

Engage, Empower and Entertain are the three-pillars of Percept Talent. Incepted in 2007, Percept Talent, the SBU of Percept Sports & Entertainment, marks a confluence between creating, inculcating, honing and promoting ‘TALENT’ in every sense of the word. Percept Talent provides 360-degree solution for Talents from the entertainment arena, viz. Films, Music, Sports, Fashion, Direction, Writing, Modeling and Acting.

Percept Talent is on the lines of some of the world’s largest talent and creative management agencies like Creative Artists Agency (CAA), The Endeavor Talent Agency and International Creative Management, which have been a cornerstone of the entertainment industry for decades.

Percept Talent’s management services involve individual development in response to a changing and complex environment. It includes the creation and servicing of the Talent - training, managing the status and audience appeal. PTM is responsible for developing the Talent into a Brand with an identity that is beyond the person’s realm and lifespan.

In addition to Talent Management, Percept Talent also offers creative and effective solutions for brands vis-à-vis celebrities. In an increasingly cluttered market, celebrities provide a humane and recognizable face for the brand.

With over 10 years of experience in the field of celebrity endorsement Percept Talent understands the nuances about creating the celebrity brand. The process of choosing a celebrity as the face of a brand is a scientific one and is arrived at after detailed research and deliberation at the Company. Percept Talent’s diverse talent pool boasts of Bollywood stars, sports stars, musicians, writers, directors, fashion designers, established celebrities and promising newcomers.

Businesses

  • Bollywood & Sport Talents - Percept Talent manages fresh and established talents from Bollywood, Cricket, Music, Golf, Tennis, Soccer and Fashion.
  • Casting Talents – Percept Talent acts as the intermediary between actors and the artistic ambition and vision of directors and producers by helping them cast actors for their films.
  • New Media – Percept Talent elevates the field of celebrity content by scaling it up to include innovative IPR led digital content creation and management, gaming, etc.
  • Strategic Consultations to Brands and Talents/Celebrities - Endorsements, appearances, events, licensing and merchandising.
  • Determination of the most appropriate celebrity talent based on market analysis, budgetary guidelines, creative development, and scheduling requirements.
  • Celebrity profiling and background research.
  • Sourcing celebrity talents.
  • Structure and presentation of the offer to Talent/Brand.
  • Project coordination and contact management.

Some of Percept Talent's successful Brand – Celebrity Associations include:

  • Amitabh Bachchan – Rin
  • Rani Mukerji – Munch (Nestle), Dabur
  • Shah Rukh Khan– Nokia, Airtel, DLF, Ministry of Commerce
  • Preity Zinta – Head & Shoulders (P&G)
  • Hrithik Roshan – Hero Honda
  • Kareena Kapoor – Citizen Watches, L'Oreal
  • Sreesanth – Nike, Marico, Pepsi
  • Mallika Sherawat– 7Up
  • Sourav Ganguly - Tata Indicom, Puma, BMA Steel, Chirag Computers
  • Yuvraj Singh - Parachute, SBI Cards, Seagrams, Donear
  • Priyanka Chopra – Virgin Comics, Tag Heuer, J Hampstead, Ponds, Sunsilk, Asmi Jewellery
  • Karan Johar – Chivas Regal, Alfred Dunhill, Timond
  • Amrita Rao – Kwality Walls, Miss Players
  • Katrina Kaif – Marico, Nakshatra
  • Kolkata Knight Riders – Sponsorships
  • Neil Nitin Mukesh – GenX, Morellato watches

Contact Details

  • Corporate Office: P2, Level 2, Raghuvanshi Estate, Lower Parel, Mumbai - 400 013. INDIA.
  • Network Offices
    • Delhi, Ahmedabad, Kolkata, Bengaluru, Chennai
Percept Talent